Tether’s latest move in South Korea goes beyond protecting a product name. The company behind the world’s largest stablecoin filed seven trademark applications with the Korea Intellectual Property Rights Information Service on May 19, covering not just its tokens but its company name, official logo, and gold-backed asset Tether Gold, known as XAUT. A Shift In Strategy That’s a departure from how Tether has approached South Korea before. Earlier filings were limited to stablecoin product names. Covering the broader brand signals something bigger — a possible push toward establishing an actual business presence in the country, not just protecting a label. Timing is everything here. South Korea is in the middle of drafting new rules under the second phase of its Digital Asset Basic Act. Tether is quietly trademarking itself in South Korea before the rules land @tether filed seven trademarks in South Korea, covering its name, logo, and Tether Gold (XAUT), per Seoul...
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